Workers in big cities are unhappy from grinding long hours, living in small places, and not spending enough time with nature. Fortunately, Sunday lawn care is here to give them a breath of fresh-cut grass, in a brand new way, that won’t take up too much space in their lives. Because according to research, there’s a chemical released by mown lawn that makes people feel happy and relaxed.
So what science is really saying is: a little lawn goes a long way.
A LITTLE LAWN (BUT NOT TOO MUCH) - For those who don’t have yards, Sunday’s little lawn boxes work well on desks, shelves, and in tiny apartments.
A LITTLE ON THE SMALL SIDE: CARE PRODUCTS AND DECORATIONS - Sunday’s nutrient-rich and pesticide-free products, but on a smaller scale, keep little lawns healthy and lush. Like a lot of decorations? Personalize the look of your little lawn with: little lawn gnomes, little lawn chairs, and even little 3-D printed models of the friends and family from your hometown. See something you like? Tap these tiny billboards with NFC for our little lawn sale.
A LITTLE HAPPINESS IS OUT THERE - Vending machines to buy a little lawn and random encapsulated accessories.
A LITTLE SELF-AWARENESS - Located where stress levels are highest.
ROLE → Concept, Art Direction, Design
CW: Lucas Lay
AD: Gabs Samame