Valentine's Day has Gen Z realizing how hard finding their soulmate is. So we drop a campaign to remind them that there are plenty of flavors in the world and we want to help them get them.
SPECIAL EDITION - We're dropping special Valentine's Poptarts. they come with icing and sprinkles so you can turn your snack into a valentine.
SHARE THE FLAVOR - Once you've made your valentines, share them with the hashtag #FindYourFlavor for a chance to be featured on Poptart's social media and digital billboards.
OUT OF HOME - And even have some Poptarts valentines of our own to inspire you.
AT THE GRAM - The Bachelor’s Chris Harrison helps people find love for a living, so he’s hosting an IGTV show where he visits different college campuses to help students find their flavor.
TWITTER- He’s also gonna be on Twitter letting people know what flavor they should be looking for.
ROLE → Concept, Art Direction, Design
CW: Matthew Frederickson
AD: Gabs Samame
GRAPHIS NEW TALENT ANNUAL 2021 - HONORABLE MENTION
SELECTED FOR ADS OF THE WORLD