SELECTED FOR ADS OF THE WORLD
Valentine's Day has Gen Z realizing how hard finding their soulmate is. So we drop a campaign to remind them that there are plenty of flavors in the world and we want to help them get them.
We're dropping special Valentine's Poptarts. They come with icing and sprinkles so you can turn your snack into a valentine.
SHARE THE FLAVOR
Once you've made your valentines, share them with the hashtag #FindYourFlavor for a chance to be featured on Poptart's social media and digital billboards.
OUT OF HOME
And even have some Poptarts valentines of our own to inspire you.
AT THE GRAM
The Bachelor’s Chris Harrison helps people find love for a living, so he’s hosting an IGTV show where he visits different college campuses to help students find their flavor.
He’s also gonna be on Twitter letting people know what flavor they should be looking for.
ART DIRECTOR: Gabs Samame