Valentine's Day has Gen Z realizing how hard finding their soulmate is. So we drop a campaign to remind them that there are plenty of flavors in the world and we want to help them get them.

GRAPHIS NEW TALENT ANNUAL 2021 - HONORABLE MENTION

SELECTED FOR ADS OF THE WORLD

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SPECIAL EDITION

We're dropping special Valentine's Poptarts. they come with icing and sprinkles so you can turn your snack into a valentine.

SHARE THE FLAVOR

Once you've made your valentines, share them with the hashtag #FindYourFlavor for a chance to be featured on Poptart's social media and digital billboards.

OUT OF HOME

And even have some Poptarts valentines of our own to inspire you.

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AT THE GRAM

The Bachelor’s Chris Harrison helps people find love for a living, so he’s hosting an IGTV show where he visits different college campuses to help students find their flavor.

TWITTER

He’s also gonna be on Twitter letting people know what flavor they should be looking for.

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COPYWRITER: Matthew Frederickson

ART DIRECTOR: Gabs Samame