"The Crystal Ball of Pop" has been the authority on trends and pop culture since 1969, but you wouldn't know from their website. New readers only see recent articles, with no way to access the editorial's rich archive of timeless content.

 

So with the need for a digital hub, All-Time by Interview give readers command of their content experience through the past, present, and future. 

TIME TRAVEL

Get a glimpse of what was popular in the past through an interactive timeline. Click through an interesting quote and be transported to the capsule, where you see who and what's the most popping that year in music, fashion, art, and entertainment. Select an article hover over highlighted words for more pop context of that period.

TIME SENSITIVE

Shake your phone and travel to random time.

BE AHEAD OF TIME

Decide the future of our live interviews on IG.

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IN REAL TIME

Choose what happens during Livestream interviews. Change the greenscreen background and choose their snacks and drinks.

TIME TO DISCOVER

Digital billboards display year-specific Snapcodes that launch interactive activations for entertainment, fashion, and music. 

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COPYWRITER: Lucas Lay

ART DIRECTOR: Gabs Samame