When humans face heartbreak in life, many find comfort in food, like ice cream. But regular ice cream can make you feel guilty, due to an ungodly amount of calories. Halo Top lets you double down in comfort—it’s a way to find healing in ice cream without the high-caloric guilt.
Sweet print ads that show you the cure for your heartbreak.
An Instagram experience where you will find the comfort and guilty free pleasure that your heart needs.
A coupon for bite-sized samples of The Cure when you change your status to single on FB.
A special truck that serves the med you are looking for, samples of ice-cream as pills.
ART DIRECTOR/ILLUSTRATOR: Gabs Samame