It is hard to trust someone you just met. But It’s even harder to trust somebody from a dating app. Especially in a world of swiping, scrolling, and faking. Online dating makes it easy to hide who you are. But what if Hinge could make its users feel even safer, leading to real relationships with honesty.
HOW IT WORKS - Ask a question and hit the TBH button to attach the test.
FIND OUT THE TRUTH - Ask a question and hit the TBH button to attach the test.
KEEP IT REAL - Respond by holding down the TBH button and recording your answer. Hinge will use 3D touch to determine if the response is truthful or not.
IRL - You can also use TBH on your actual date.
FIND TBH - Coasters in bars around New York with QR codes that lead you to the new feature.
ROLE → Concept, Art Direction, Design
CW: Matthew Frederickson
AD: Gabs Samame